We created custom 3D illustrations for CRH, to be used for their marketing catalog. In partnership with one of our most favorite advertising agencies, April5, we produced photo realistic 3D renders which represented CRH products and their future vision.
These renders were created for print, which meant a high resolution result was needed. While most parts were modeled in-house. we also used some CAD data provided by the client for the chairs structure.
Many iterations were provided to the client to give a freedom of choice and facilitate the most desirable art direction.
The catalog created by April5 is of an outstanding quality and impressive design, and we feel quite fortunate to have played a part in its production.